A commented overview of the micro-data results of a survey on savings rules. The survey has identified four savers’ profiles: Saving Shortfallers - those who struggle simply to make ends meet and who say they cannot afford to put anything by for the future (18% of the population); Saving Shirkers - those who believe that life is for living, who live for the day, and, as a result, save very little (13%); Sometimes Savers - those who realise that they need to save more but make inadequate and haphazard attempts to save on an occasional basis (29%); Savvy Savers - those who believe in the importance of saving and save as much as they can. They tend to have a long-term savings strategy (38% of the population).
Over half of the respondents wish they had started saving earlier.
